Hi! I'm Omer.
I'm a product and design consultant (and nerd).
I built my first website in the early days of dial-up, and have been fortunate to work across Development, Content, Design, and Product at increasing scale over the years.
These days, I help startups and established companies with product strategy, user flows, team structure and processes - through conversation, documentation, and hands-on UX. I'm pretty good at listening, reading between the lines, untangling complex issues, and turning ideas into features.
I'd like to work with teams that connect design and code in interesting ways, and tell stories. I'm curious about where AI and user-generated content will meet, and the potential to build platforms where Humans Machines.
You're probably looking for examples of what I do. Here are some stories about the projects and roles I'm most proud of:
I'm Back at Bezalel.
Returning to my alma mater is the highlight of my week. I teach courses in the Visual Communications program, including a "Product Jam" that pairs Design and Computer Science students from Bezalel Academy and the Hebrew University. In just one semester, interdisciplinary teams research, design, and build real products for non-profits. It's intense, hectic, complex, and the most fun I have at work.
Unifying a Fragmented Team, Building for Our Colleagues, and Diving into Gen AI.
Head of Product, Wix Customer Care (2022-2023)
I joined Wix just as Answers (originally a standalone product team) was merging into the Customer Care organization, which created a unique team. We were a large R&D group working side by side with our heaviest users, the global workforce of support agents who relied on our tools every day. Together, we aimed to make customer care one of the reasons people choose Wix, and stay with Wix.
Our team custom-built the entire stack, from Wix's Help Center and Chatbot to the CMS, routing servers, and live session tools that powered our agents' daily work. We recognized the potential of generative AI early on, experimenting with and implementing it across products and processes.
As part of the leadership team, I managed our PMs, UX Designers, UX Writers, and Conversational Designers. My focus was closing the gaps between these newly merged teams, disciplines, and tools - transforming a fragmented setup into one that better served Wix users, our agents, and operational needs.
Building with (and for) Designers and Developers, at Google Scale.
Product Manager, Material Design (2017-2018)
When I learned about Material Design and its mission to unify the UX across Google's products and set new standards for the Android ecosystem, I knew I wanted in. It took some time to get there, but I eventually joined the team as their first full-time PM. It was a dream environment to walk into. Every designer, developer, and producer I met was amazing at their job.
My first big project was to unify our three separate code libraries (Web,
Android, and iOS) into "Material Components," creating consistency across
platforms and establishing a genuine common language between design and
code.
Following that, I led the rebuild of the Material.io website ahead of the Material Theming launch. We created interconnected sections for designers and developers, new web-based tools to help explain the system, and a theming plugin for Sketch.
The team's commitment to open-source, giving anyone access to our internal building blocks and accelerating product development across the industry, made this work especially meaningful.
Turning Google's "Free Font Library" into a Design Geek's Paradise.
Product Manager, Google Fonts (2017)
I joined the Fonts team to lead a complete overhaul of the product, with a simple strategy: We needed to build a resource that designers actually loved to use.
On the front end, we redesigned the entire directory to showcase Material Design and built better tools for comparing typefaces and creating collections. We also created rich font specimens that celebrated the visual details of each typeface, finally giving type designers the credit they deserved.
At the time, fonts from our collection were already viewed trillions (!) of times, which made their quality as critical as the directory itself. We reviewed our 1,000+ font collection and commissioned type designers to redraw popular fonts that didn't meet our new standards. We launched three new fonts from top studios, plus 100 fonts to support 10 writing systems that weren't covered before.
When we launched, The Verge called Google Fonts a design geek's paradise. What more could I ask for?
Working on One of My All-Time Favorite Products.
Product Manager, Google Docs (2015-2016)
I got to move to New York to become one of two PMs for Google Docs. We worked across web, Android, and iOS, meaning every feature had to work well whether someone was writing on a laptop or editing on their phone.
My work included restructuring menus, improving typography, building new templates, enhancing compatibility with Microsoft Word, and expanding international support (I even co-wrote an article on bidirectionality that later became part of Material Design).
The feature I'm most proud of leading is the Document Outline. We were tasked with showcasing Google's intelligence capabilities within the product, so we used ML to create an incredibly simple and powerful feature, automatically generating a clickable table of contents based on the document's structure. Neat, right?
The Docs team taught me the true value of building respectful relationships across disciplines. PMs, UXers, and Engineers were encouraged to suggest ideas and challenge decisions, regardless of their role. It also showed me the importance of diligent planning and clear OKRs. This alignment, from initial concept through to marketing and support, allowed every person in every role to be informed and do their best work.
Proving the Impact of Design at a Startup.
Product and UX Lead, Waze (2010-2014)
I started freelancing for Waze when they were still a small startup. My first project was a complete overhaul of the iOS app, which was a bit of a UX disaster: Bright green, crowded toolbars, the whole app felt like a patchwork of features.
I began by giving the map the entire screen with all other elements floating on top, and organizing features into two groups: actions taken before driving, and reporting while on the road. This fundamental layout is still used by Waze to this day. We introduced big, chunky buttons and a calmer color scheme to improve readability.
When we launched the new version, daily downloads doubled overnight, proving that design changes alone could drive measurable results. Following this, I transitioned to a full-time role leading Product & UX, and had a hand in every feature we launched, across all platforms and sub-products.
Being the underdog at the time, we focused our work around a central question: How can social features improve the driving experience? This led to tools that focused on our community of users, from editing the map itself to inviting friends to share their drive in real-time.
The team grew significantly leading up to the Google acquisition, but going to work still felt like hanging out with my best friends every day. It was an amazing, crazy experience.
Thank you for reading!
For a more detailed professional profile, head over to LinkedIn. If you'd rather see some of my photos of my dog, find me on Instagram. If you'd like to reach out, email usually works best.